Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is ‘word of mouth’ (WOM) marketing. In which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative. Recent times, the internet has provided a platform for mass, electronic WOM marketing (e-WOM). Which actively engages consumers in review, rating on goods and services.
In for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company. In the case of nonprofit marketing, the aim is to increase the take-up of the organization’s services. Governments often employ social marketing to communicate messages with a social purpose. In for-profit enterprise marketing often acts as a support for the sales team.
Here is the list of recommended online colleges for Marketing:
This online course of study is specifically designed to provide Tiffin University students with genuine, real-world experience in such areas as marketing management, retailing, advertising, brand management, social media marketing, and marketing research.
Marketing continues to assume a vital role in most organizations because of the focus on reaching, engaging, and retaining customers. Marketing is the discipline that helps organizations determine which goods and services they should offer and what features and benefits can give them the ultimate competitive advantage.
Regent University’s online business degree in marketing will equip you with the skills needed to pursue marketing career options within corporations, nonprofits or other entities. Effective marketing is essential to the growth and success of any organization and requires individuals who are well-versed in the forces that shape consumer behavior as well as the tools of communication. Our online marketing degree program explores these topics and combines practical skills with Christian values in business.
Building upon a foundation of general business courses, the online bachelor’s degree in marketing provides you with the opportunity to expand your knowledge of marketing strategies through specific courses in marketing research, public relations, e-commerce, advertising and promotion. As a result, you will be prepared to embark on a creative career path as a principled marketing leader.
Saint Leo University
Develop an understanding of marketing concepts and functions. We all as the processes used to anticipate and satisfy customers’ product needs and wants.
The School of Business’ online B.A. in business administration with a marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.